LIVE AND LEAD by Coen Bester
‘Coen started his first company at a young age and through applying the principles described in this book mentored and nurtured his staff to build a successful company. His approach is practical, implementable and logical. It is all about being positive, doing the right things, living your values and working on your strengths. This book confirms that there is a bright future for anyone who is prepared to learn and be guided.’
Allen Swiegers, Chief Operating Officer, Deloitte Southern Africa
Please don’t put this book down if you think that it may not be for you because you don’t think of yourself as a leader. The one thing that keeps people from becoming better at leadership is this exact belief. You may simply have not bought into or accepted this idea yet. For some undiscovered reason, we so easily accept the leadership of others, but don’t really buy into our own. Hang on to the book; I will convince you otherwise.
On the other hand, if you do see yourself as leader, I humbly invite you to consider an approach to leadership that could be of value in assisting you to develop your own personal philosophy of leadership. Unless your leadership is grounded in your own authentic leadership beliefs, you will remain vulnerable to the curved balls that the world throws at leaders. We cannot afford to lose one more leader to the challenges posed by uncertainty, hopelessness, greed, power and sex.
An investment in leadership is an investment in yourself. So whatever you decide you are, read this for your own sake. Life is short; we should not allow a single day to go by without having had, or having brought joy.
About the Author:
Coen Bester spends most of his life in fast-growing business; either as angel investor, mentor or non-executive. He has successfully founded, grown and exited his own business along the way. His passion is the mentoring of next-generation leaders and he has spent the last ten years researching and consulting in this field. His academic career includes two engineering degrees and one business degree.